David Dankwa, BestWeek, November 13, 2006
...In his book Hide! Here Comes the Insurance Guy, decribed as a practical guide to understanding business insurance and risk management, Vassar shares the wealth of information he's gathered over several decades in what he calls 'plain speaking' insurance language...using humor, Vassar...provides insight into the commercial insurance industry from a risk manager's perspective...

John Liner Review
...Vassar has over 20 years experience in risk management and has written on various risk management topics. Vassar could never find a primer on business insurance for the business person, so he wrote it. Hide! Here Comes the Insurance Guy ? A Practical Guide to Understanding Business Insurance and Risk Management (iUniverse Press 2006) was published in June 2006..

Kevin Quinley CPCU ARM

No need to hide from THIS insurance guy. Somebody once said that a New York accent was the most effective form of birth control known to man. Others might nominate as an effective contraceptive any tendency to talk about insurance.

Author, risk manager and consultant Rick Vassarhas penned an illuminating primer on insurance and risk management in his book, "Hide! Here Comes the Insurance Guy". The title is a take-off on the notion that, for most people, meeting with an insurance person or discussing coverage is as much fun as a root canal or proctological exam. Vassar tries (successfully) to cushion the blow and counter the stereotype by presenting insurance and risk management principles in a straightforward way that can profit any business professional.

Part of his theme is that most companies have risks that are overseen by someone whose title is not "Risk Manager." Most companies do not have risk managers but all companies have risk and need to manage it. For these risk managers without title or formal portfolio, Vassar's book is an indispensable primer and guide. Reading and heeding his advice will save businesses much money, frustration and Excedrin-consumption...

...Vassar's focus is practical and hands-on, leavened with a self-deprecating sense of humor. Did I say "humor"? Yes, though few comedy clubs are likely to feature an Open Mike night for insurance reps, Vassar takes the human antipathy toward insurance and turns it into a source of mirth and amusement. (Some end-of-chapter checklists would have been a nice addition to the text, but this is a minor quibble.)

So run -- but don't hide - and get your copy of "Hide! Here Comes the Insurance Guy." Get out from under the desk. Leave the closet and face your fears. Insurance may not be fun, but Rick Vassar has come as close to anyone in blending sharp wit with moneysaving insights.